Home Page: Every web site, regardless of size, has an entry page called a home page or welcome page. This is where the main or only navigation menu is usually placed. It is the internal link point to all other pages in a site. The home page must be visually pleasing, orderly, concise and useful so the web surfer will be drawn into the web site.
Index Page: Large web sites often benefit from having an alphabetical index of their web page content with hyperlinks to the pages.
Tour Pages: Almost any business with a physical address needs to provide a visual display of its atmosphere in-house in order to give the web surfer a feeling of being there.
Catalog Pages: Although not usually called "catalog pages" the heart of your site is the main collection of pages which reveal the goods or services which are offered by your business. They are much like the 4 color catalog pages you'd have a printer make. They can be one page or a thousand. A small specialized concern typically has a handful of illustrated pages revealing their specialties or what is most unique to their concern. A corporate behemoth may have tens of thousands of web pages offering free technical info and product specifications.
Announcement and Calendar Pages: Normally you want one or two announcements on the home page. Anything more than that should go onto a special page.
Bio "About Us" Page: Discerning clients and customers often want some background history and a declaration of your mission. They want to know when your biz was founded, what awards you may have received, what verifiable superlatives you claim, and what you enjoy about the business and your patrons.
Free Advice or 'FAQ' Pages: Web surfers use the Net to save a bundle by taking advantage of free advice wherever they can find it. Such pages provide a feeling of goodwill to prospective and previous customers and a reason to come back to your web site. For example an art gallery might offer advice on the care of priceless paintings, how to move and store them, and insurance pointers. An interior decorator or Oriental rug merchant might offer tips on lighting and display arrangements. A law or accounting firm might provide some free clues on protecting your assets. (Note: The term FAQ means Frequently Asked Questions.)
Guest Register: Concerns which send out e-mail notices to customers and friends will find it beneficial to have a form which allows web surfers to subscribe. This is the electronic equivalent of building up a mailing list from a guest book placed inside an art gallery or the showroom of an interior decorator. It is a legitimate way of conducting low cost promotion which does not involve the offensive tactic of 'shotgun' advertising using junk e-mail to just anyone (aka spam). The guest register form queries the interested web surfer into providing answers to specific questions in fields. This may include name, e-mail address, referral source, demographic question items, and specific interests and preferences. The form is then sent to you as e-mail.
Links Page: Most web sites provide external links to the web sites they feel worth promoting. Although the downside is web surfers leaving your site, the upside is they will come back just for your exquisite link collection alone. The key here is to link only what is truly special. This usually requires inside trade knowledge or some online research.
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